Transform Your Look with Locs in Ames

Locs in Ames, IA

Elevate Your Style with Stunning Locs for Every Occasion

Looking for expert care for your locs? At Essence of Natural Beauty, we specialize in creating stunning locs that reflect your unique style and personality. We understand the beauty and challenge of maintaining your locs, which is why our skilled team is here to provide personalized services tailored just for you. Deep conditioning, styling, and maintenance are just the beginning of what we offer to keep your locs healthy and vibrant. Serving the Ames area, our passion for natural beauty shines through in every creation. Reach out today and let us help you achieve the locs of your dreams.

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Your Essentials for Natural Beauty

Essence of Natural Beauty stocks a collection of must-have beauty products that suit every texture and style. Whether you’re refreshing your curls, installing a new wig, or caring for your beard, we’ve something for you from root to tip.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

Where Can I Get Professional Locs Services in Ames?

Transforming your hair with beautifully maintained locs can bring out your best confidence and style. Our team is proud to serve the Ames, IA community by offering expert care and personalized attention for locs of all types. Whether you are just starting your locs journey or looking to refresh mature locks, we focus on natural methods and durable techniques to ensure every locs client feels radiant. We believe in nurturing the scalp and strengthening hair to promote healthy locs growth and long-lasting results. When you choose us, your locs become more than a hairstyle—they become a statement of beauty and self-expression that we help you maintain with pride.


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