Essence of Natural Beauty

Your Go-To Place for Braids, Wigs and Natural Hair Care

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Our Braiding Services

Explore our expert services, including knotless braids, crochet styles, and protective hair care. Book your appointment with trusted natural beauty professionals.

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Your Essentials for Natural Beauty

Essence of Natural Beauty stocks a collection of must-have beauty products that suit every texture and style. Whether you’re refreshing your curls, installing a new wig, or caring for your beard, we’ve something for you from root to tip.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.

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Frequently Asked Questions
  • Why is Essence of Natural Beauty so popular?

    In our quest to celebrate and enhance natural beauty, we excel at providing stunning hairstyles that include our signature braids & locs. Located in Ames, IA, we embrace diverse hair types, specializing in styles that accentuate individuality through braids & locs. Each braid we create is not just a style, but a representation of personal expression and culture, while our locs serve as a journey of hair and self-acceptance. We take pride in our commitment to using quality products and skilled techniques, ensuring that your experience with braids & locs is both enjoyable and satisfying. Trust us to deliver exceptional results that showcase the beauty of braids & locs, allowing you to shine with confidence and grace. Discover more about our braids & locs  services today.

  • Where can I find the best braids and locs in Ames?

    If you are searching for the best braids and locs in Ames, you will find expert stylists, a comfortable atmosphere, and a wide range of services at our salon. We focus on healthy hair care while delivering stunning results for every style and texture. Our team stays updated on the latest trends and offers customized recommendations to suit your needs. Discover the difference at our salon by scheduling your visit. We invite you to book your appointment and see why locals trust us for their hair care needs.

  • How do crochet braids work and are they right for my hair?

    Crochet braids are a protective hairstyle where hair extensions are attached using a special crochet hook. This technique is gentle on natural hair, making it a great option for many hair types, especially if you want to switch up your look or add length and volume. Crochet braids are versatile and can be styled in various ways, from curly to straight. Interested in finding out if crochet braids are the best choice for you? Reach out to us today for a personalized consultation.

  • What are the benefits of getting knotless braids?

    Knotless braids offer a lighter, more natural feel compared to traditional box braids. This technique reduces tension on the scalp, helping prevent breakage and making the hairstyle more comfortable to wear. Knotless braids also allow for easy styling and typically last several weeks with proper care. If you would like to enjoy the benefits of knotless braids, our talented stylists are here to help. Book your appointment to get started on your new look.

  • Do you offer dreadlock maintenance and starter services?

    Yes, we provide a variety of dreadlock services, including both starter locs and maintenance appointments. Our team uses professional techniques to create neat, long-lasting locs and to keep them healthy as they mature. We offer advice on home care and the best products for maintaining your style. If you are ready to start your dreadlock journey or need help maintaining your current locs, contact us today to book your visit.

  • Are appointments required, or do you accept walk-ins?

    We recommend booking an appointment to ensure you receive the time and attention you deserve. Walk-ins are welcome when availability allows, but appointments take priority. To make scheduling easier, our new “Book Your Appointment Here” form will guide you through the process, and you can always reach us by phone or email. Plan ahead and reserve your spot with us for the best experience.

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Essence of Natural Beauty Supply Store

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Braids and Locs